360º INNOVATION AND DEVELOPMENT

We work with our clients to answer some very important questions to get the best product positioned in the market

• How do I define ‘product success’ for my business?
• What do my customers and consumers really want from my business?
• What decision will make customers buy and use my products rather than those of my competitors?
• How will I communicate with consumers about my product’s attributes and benefits?

We carefully consider various attributes to develop the product to ensure it is positioned accordingly within the market, such as:

• Product Attributes: health attributes, flavour, aroma…
• Usage: seasonal, occasions, everyday…
• Users: celiacs, children, sportspeople…
• In Line with the Competitor: head to head competition…
• Away from the Competitor: highlighting the differences…

These are just some of the questions to help outline competitive advantage for the development of the product entering into market. An important part of the development stage is our dedication to ensuring our market research and market intelligence is aimed at your intended consumer and trend.

• Universities.
• Biotechnology Research and Development Centers.
• Brand Owners.
• Established Entrepreneurs.
• Food and Beverage Manufacturers.
• Food Service.
• Investors of Food and Agriculture.
• New Food and Beverage Startups.
• Retailers.

Through project management, our in house team of food industry process specialists will ensure your product concepts are consistent as products from initial stages of development in our kitchen to a large scale manufacture.

We have a thorough understanding of food manufacturing technologies to ensure the initial development concept can be produced to a similar degree and consistently in large volume for retail or food service.

In this service we also include:

• Management of the entire process from initiating, planning, executing the approved development kitchen concept to retailer shelf or into food service.
• A detailed documentation of product quality attributes which include all aspects of the product as a guide for the manufacturer or retailer.
• To help source and commission new equipment for manufacturing or packaging material for your product.

We will work with you to ensure your product ranges are optimised for your intended consumer profile from start to launch. We will support and guide you through the process of the product from our kitchen to factory. Our team will be able to work with you on site or from our offices. We can assist in developing your range of products as well as breaking into new food and beverage trends.

At Innofood we can devise, develop and implement an appropriate menu of hot and cold food and beverages for both in-house restaurants, food to go and on transports such as; aircrafts and trains. We understand that consumers’ tastes are evolving and curious to try new flavours and to seek out new trends, which is why we have a team with lots of expertise in this area. We keep up with new trends nationally and internationally and understand special dietary requirements to develop both food and beverages suited to different oven systems in transport for on board preparation.