Visual appearance; including colours and shapes, is the first sensory parameter of a product that is perceived by the consumer. Contrary to colorimeters and spectrophotometers that measure an average colour, they do not actually assess what the human eye sees in the object, our team with experience in visual analysis can perform an overall visual evaluation of the different colours and shapes as seen by consumers.
Using this tool we can offer a sensory analysis service regarding the general evaluation of their product.
At Innofood we hold creativity sessions, which in the world of food and beverage brings a creative touch to discussing and sharing ideas related to food and drink itself. With a hands on approach to bring new products to life, we have a multidisciplinary team in food science that will help to bring out the best in product innovation and development.
In addition to co-creation workgroups we also offer:
At Innofood we always ensure we have a thorough understanding of both our clients’ brief and their targeted consumer. We actively utilise all available information including market data and consumer insights prior to starting the project.
We are always keen to speak to startups to develop new ideas. In addition we help guide through the process to avoid pitfalls in bringing your product to market.
At Innofood we are a team with extensive international experience who have experience of carrying out research anywhere in the world. We have an understanding of new trends and opportunities within the food industry and enjoy learning to keep ahead of any changes.
Benchmarking is an important factor and should be considered for more than just food product development. It is a distinct process to help you gain better competitor awareness, understand your competitor’s position and reach stronger product quality positioning. We use product profiling with our clients, which allows us to design and manufacture products with specific criterias and quality targets by defining key product features, such as; quality, value, health and essential ingredients. We have a well established service using our highly trained team to provide a detailed and structured assessment from a consumer’s point of view. Consisting of an evaluation, using Mintel and other references into food products for sensory quality and eating enjoyment.
Mintel is the world’s leading market intelligence agency. For over 40 years, Mintel’s expert analysis of the highest quality data and market research has directly impacted on client success. With offices in London, Chicago, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Shanghai, Singapore, Sydney, Tokyo and Toronto, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visitwww.mintel.com